When people buy Versace, they buy glamour and wealth. Ask yourself what is the emotional need your clients seek, and communicate that in your sales copy and advertising messages. Another thing is that you need to understand their demographics. If your buyers are women between ages of 20 and 30, it would be a very bad idea to show pictures of old men on your website.
How to Make Your Small Business a BIG Hit Online
Show a picture of a person that is represenative your of desired Customer, and it helps others customers to connect with your business. People in different stages in their lives have different needs.
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Men and women have different needs. And the thing that persuades you is unlikely to be the thing that persuades the next guy. Our personal outlook is a lousy indicator of what works for anyone else. More than anything else, prospects and customers watch what you do more than they listen to what you say. The best things you can do for yourself is to create something that is both of high value to customers and that few others are doing. This will teach you the most important things about marketing and product design. Your business can be in one of the four quadrants.
The quadrant in the bottom right corner is when you provide something of great value to the customer, but so are 10 other companies. When there is almost nothing different about you and your competitors, or the differences are very subtle, you always compete on the price. Customer will usually buy the cheapest product. The upper left corner is a place you will most definitely want to avoid. The place you want to be is in the top right corner, where you provide a unique product that delivers great value to the Customer.
Now that sounds easier than it really is — so many businesses fail to do that. The uniqueness can be a multitude of things: features, design, price, location, business model, you name it. Figuring this out might not be easy, but it sure as hell is worth your time investment. When you look at the most internet businesses out there, then it seems that almost everybodys strategy is to be a little bit better than the other guy… while being mostly the same.
Sameness is the predominant strategy. Mediocre things will not get you anywhere, but will crush your business instead. Create products that people will want to buy by building the marketing into the product experience itself, not by trying to come up with marketing after the product is done. If you fail to do so, you will struggle to find the time or money it takes to make your offering successful.
The most reliable way to succeed today is to stay away from the average, from the mediocrity. Your product should raise an eyebrow and make people make a remark about it which is what being remarkable is. You want it to be so different in some way, that it will make people want to tell their friends about it. This is the best way you can do advertising for yourself as the time of conventional advertising is over. People are becoming more and more resistant to advertising.
Image credit: andreasnilsson Thinking about emailing influencers to ask them for backlinks or tweets? Most people are terrible…. Most conversation about social media strategy sucks. While you could spend tens of thousands of dollars developing the best website and e-commerce solution many of your competitors will be doing it on a shoestring. A good website can be designed simply and for very little money.
Some web hosting companies offer free site building tools. With a good WordPress theme, it is possible for you to design your own site and do it with almost no coding. To get started on a shoestring budget, expect to pay anywhere from a few hundred dollars to a few thousand. The basic expenses include web hosting , WordPress theme, domain name , and email marketing autoresponder service. Once its all set up it can run on virtual autopilot. You can make regular updates yourself or just pay someone to make updates for you as needed.
The beauty of the internet is that your prospective client s can literally be just one click away from your online store. Through the internet, you can now educate, instruct and solve clients problems.
You can accept orders and payments and receive them directly to your inbox. You'll want to learn about new effective and inexpensive ways to drive traffic to your website ; the more people who find you online the more leads and sales you'll make. While in the past many people were hesitant to do business over the internet, today it is as common as swiping a credit card at a physical location.
Are the long cold winters starting to get you down? Are you tired of the constant heat and humidity where you live? Taking your business online gives you the ability to have location freedom so you can live and work from anywhere you want; you're not stuck to a physical location. As long as you have a solid internet connection you can live virtually anywhere while you conduct your online business. Many people live in one continent, have their hosting on another and their warehouse on yet another.
The world has gotten very small and you can take advantage of this. You could even move to the Caribbean or South America, enjoying a low cost of living, while doing business online. Live where you want to, and let your business adapt to your lifestyle instead of the other way around. There are some notable exceptions, like landscapers, surgeons and home painters who must be in a specific location to perform their work.
Of course, as appealing as this all sounds, having an online business is not for everyone. There are many reasons you should not start an online business and keep your day job or traditional business. Just one single task can make a significant difference in cost savings. For example, receiving orders online reduces the need for customer service staff. Staff numbers can be reduced, thus office space and related office expenses. A really good sales video, sales letter, or online webinar presentation can replace a full-time salesperson.
Making use of various online service providers you can now take all aspects of your business online, such as purchasing, billing, order fulfillment, and shipping. Other functions can include pre-emptive customer service—such as answering client questions via a FAQ section or a customer forum. With your brick and mortar business, you are limited to the number of individuals who can visit you at any given time, let alone find you.
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With a good website, you can literally have thousands, even tens of thousands even millions of people visiting your online store at once. Imagine the potential for your company, if you could expose your products and services to a potentially unlimited number of interested people. Being able to have thousands of visitors and actually having them are two different things.
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Social media can be a powerful and inexpensive free way to drive qualified prospects to your site. I'd be remiss if I didn't mention that mastering the art of copywriting is one of the most valuable skills you can learn to increase sales. The internet allows you to deliver your proposal, purchase order, order confirmation quickly—in many cases instantly—to your clients.
Online stores will process orders and confirm them to the client.
How to Make Your Small Business a BIG Hit Online – Bytestart
In the olden days, purchase orders were called in, mailed or dropped off. Depending on the workload of the sales staff, it could have taken hours, or even days to process the order. With a competent online store application, you can automatically track inventory, sales numbers, outstanding orders - everything. Faster response time means happier clients and less administrative work for you.
These are some of the most powerful reasons you should take your offline business online.